Beijing Xile Advertising Media Co., Ltd. and its subsidiaries and affiliated companies ("Beijing Xile Advertising Media", "we", "our" or "us") respects the privacy of the visitors to our digital properties and the users of our products, and we are committed to protecting it through our compliance with this Privacy Policy ("Privacy Policy"). This Privacy Policy does not address the privacy practices of any third party that we do not own or control.
Please read this Privacy Policy and our Terms of Service. By accessing, visiting, or using our Services, you acknowledge that we will collect and process your personal information in accordance with this Privacy Policy, and you agree to the practices and terms set forth in our Terms of Service. If you are not comfortable with any part of this Privacy Policy or do not agree with the Terms of Service, please immediately discontinue access or use of the Services.
This Privacy Policy applies to all personal information collected by us during any written, electronic, and oral communications online or offline when you:
We collect certain personal information when you use our Services. Personal information is typically data that identifies an individual or relates to an identifiable individual, though the definition of "personal information" varies depending on applicable law, which may be determined by factors such as your physical location or place of residence. The personal information that we collect depends on your interactions with us, and the choices you make. We may collect personal information from you directly, from third parties, from business partners, or from publicly available sources.
To the extent permitted under applicable law, we may automatically collect certain types of personal information about you when you use or interact with our Services for advertising SDK operation:
While accessing or using the Services, advertising SDKs automatically collect information about how you interact with the Services. Such information may include your Internet Protocol ("IP") address, device identifier, advertising identifier, MAC address, operating system, browser type, language preferences, referring and exiting pages, crash data, location data, purchasing activity, and other data regarding your activities on the Services.
If you access the Services through a mobile device (e.g. a smart phone or tablet), advertising SDKs may identify your devices' operating system, generic physical location and geographic regions of your device from your Wi-Fi, Bluetooth and other device settings, your mobile network information (e.g. eUICC ID, IMSI), and your mobile device's advertising ID, etc.
When you use our Services, advertising SDKs may infer the generic physical location and geographic regions of your device from your Wi-Fi, Bluetooth and other device settings. For example, your IP address may indicate your general geographic region. You may choose not to share your location details with us by adjusting your mobile or desktop device's location services settings. For instructions on changing the relevant settings, please contact your service provider or device manufacturer.
We integrate third-party advertising SDKs and similar tracking technologies to collect and store information about your use of our Services. We use these advertising SDK tools to deliver personalized advertisements, analyze ad performance, optimize marketing reach, and improve advertising matching accuracy for our Services.
From time to time, we may obtain information about you from third party advertising partners as required or permitted by law:
We may process your personal information collected via advertising SDKs as described in this Privacy Policy, except if otherwise disclosed to you at the time your personal information is collected or otherwise authorized by law or by you. We process advertising-related personal information for the following purposes:
We use data collected by advertising SDKs to display personalized, relevant advertisements within our mobile game applications based on your device information, usage behavior and geographic region.
We analyze data collected by advertising SDKs to track ad click rates, conversion performance, campaign reach, and optimize the matching and display logic of in-game advertisements.
We process device and usage data from advertising SDKs to infer your preferences and interests, so advertising partners can serve more matched ad content within our games.
We share advertising SDK collected identifiers and activity data with advertising partners to build custom audiences and lookalike audiences for game promotion and user acquisition campaigns.
We use advertising SDK data to monitor abnormal ad click behavior, prevent fraudulent ad traffic, and maintain the normal operation of the in-game advertising system.
We process advertising SDK related personal information to fulfill legal obligations regarding advertising data recording, audit and regulatory supervision.
For any other advertising-related processing purposes disclosed to you in advance with your explicit permission.
We may disclose your advertising SDK collected personal information as follow, as permitted under applicable law:
We share device identifiers, advertising IDs, IP, usage and geographic data with third-party advertising SDK vendors, ad platforms and data analytics providers solely for the purpose of serving, tracking and optimizing in-game advertisements within our mobile game applications. These third-party advertising partners may only process your personal information following our data processing instructions.
We disclose advertising-related user data to game promotion and advertising co-sponsor partners to carry out joint user acquisition and promotional advertising activities.
We may disclose and transfer advertising SDK collected personal information to a subsequent owner, co-owner, or operator of our Services in connection with a merger, acquisition, consolidation, restructuring, or asset sale. We shall require the subsequent party to continue to comply with this Privacy Policy for advertising data processing. If you wish to opt your data out of such transfer, please contact us via the channel listed at the end of this policy.
We may disclose advertising SDK related personal information if reasonably necessary to comply with valid legal process, government authority requests, applicable laws, enforce our terms, protect the security of our advertising system, or protect the rights and safety of users and our company. We will provide advance notice to you before such disclosure where permitted by law.
We may share your advertising SDK data with other advertising platforms or third parties if you explicitly grant us permission to do so.
We use data collected by advertising SDKs to display personalized ads within our mobile game applications. If you do not wish to receive targeted personalized advertisements, you can adjust your device advertising identifier reset settings to limit advertising SDK tracking. General non-targeted system service notifications cannot be opted out.
You may disable device location permission, reset your device advertising ID, or adjust system tracking settings to limit the collection of data by integrated advertising SDKs within our mobile game applications. If you wish to fully stop advertising SDK data collection, you may cease using our mobile game applications.
Depending on applicable law where you reside or are located, you may assert privacy rights related to advertising SDK collected personal information:
To assert your applicable privacy rights related to advertising data, please send an email with the subject line "Privacy Rights Request". We will respond within the time frame permitted by applicable law. Before fulfilling your request, we will verify your identity to protect your privacy and prevent fraudulent requests. We may request basic device information used to access our mobile game applications for identity verification only.
We use commercially reasonable administrative, technical, and physical safeguards to protect advertising SDK collected personal information from unauthorized access, modification, disclosure, or destruction. However, no data transmission system can guarantee absolute security. You are responsible for adjusting your device privacy settings to limit advertising tracking risks. If you suspect your advertising data has been improperly accessed, please contact us immediately.
We are an international organization. Personal information collected by advertising SDKs may be processed in other countries where our advertising partners operate. Such jurisdictions may have less stringent data protection laws than your resident region. If you do not accept cross-border transmission of your advertising data, you may stop using our mobile game applications. For users located in European Economic Area, United Kingdom, and Switzerland, cross-border advertising data transfers rely on standard contractual clauses as legal safeguards.
We retain advertising SDK collected personal information only for the period necessary to deliver advertisements, measure ad performance, and fulfill legal audit obligations. Once the advertising data no longer serves collection purposes and no legal retention requirement applies, we will anonymize or delete the data to remove all identifiers linked to your device. Even if you stop using our mobile game applications, we may retain limited anonymized advertising statistics for legal compliance and anti-fraud monitoring.
Our Services are not intended for use by children under the age of thirteen (13). We will not knowingly collect personal information directly from children under the age of thirteen (13) without parental consent. If you are under the age of thirteen (13), please do not provide us with information of any kind whatsoever. We encourage parents and guardians to spend time with their children online and to be familiar with the websites they visit. If you have reason to believe that we may have accidentally received information from a child under the age of thirteen (13), please contact us immediately.
If you are a resident of the United States, you hold the following rights specifically related to advertising SDK personal information:
You may disable targeted advertising via in-game privacy preference settings within our mobile game applications. We recognize Global Privacy Control opt-out signals sent by your device browser to restrict advertising SDK data sharing. Your opt-out setting only applies to the current device and browser until local cache data is cleared, and you may still receive generic non-targeted ads after opt-out. You may designate an authorized agent to submit advertising data privacy requests with written signed authorization and your identity verification.
For California residents, within the past 12 months, we collect the following categories of personal information through advertising SDKs, solely for advertising delivery and performance measurement:
We do not collect biometric, employment, education or sensitive demographic information via advertising SDKs. California residents may submit a yearly Shine the Light request to inquire about third-party advertising partners we shared your data with for direct marketing purposes. We do not respond to browser Do Not Track signals for advertising SDK tracking technologies.
This section applies only to users located within the European Economic Area, UK and Switzerland at the time of data collection. Beijing Xile Advertising Media acts as data controller for all advertising SDK personal information, and third-party advertising SDK vendors act as data processors following our written instructions.
You hold full GDPR data subject rights over advertising SDK personal information, including the right to object to all advertising processing at any time free of charge. We will not conduct fully automated advertising decisions that produce significant legal or practical impacts on you. If you disagree with our advertising data processing practices, you may submit a complaint to your local national data protection supervisory authority. All marketing ad communications sent via email or SMS can be permanently unsubscribed by contacting us. Cross-border advertising data transfers outside European designated countries are protected by standard contractual clauses approved by relevant regulators.
We may update this Privacy Policy at any time, with the latest revision date displayed at the top of the document. All policy changes take effect on the listed updated date. If revisions materially alter how we collect or process advertising SDK personal information, we will provide prominent in-game notice to users of our mobile game applications. Supplementary short-form advertising privacy disclosures may be displayed within the games to supplement this full policy.
For any questions regarding this Privacy Policy or our advertising SDK data processing practices, please contact us via dedicated privacy email channel.